Felipe van Beetz
I'm building Chof. I walk (and bike) long trails and write about it sometimes.
Mixed with: product, growth marketing, AI-first work & implementation.
Chof Chocolate
Quality chocolate is very very underrated, and I'm very very interested. I'm a Level 2 certified (IICCT) chocolate & cacao taster, International Chocolate Awards judge, and I'm building a discovery platform to let people find out about good chocolate.
Walking & Writing
Big fan of long-distance walking. Some notes from the trail:
Work
Product, AI-first work & Implementation
Help organisations and teams make AI useful in actual work.
- Product-minded AI implementation: workflows, source material, ownership, habits.
- Trainings, workshops and deep dives with teams.
- Recent work at PostNL Cross Border Solutions / CBS.
Open from late summer onward to interesting projects and longer AI-first product assignments.
- Product - previously Geldvinder.nl (APG)
- Growth Marketing - previously Kandoor.nl (APG)