Felipe van Beetz
I'm building Chof. I walk (and bike) long trails and write about it sometimes.
Mixed with: product, growth marketing, AI-first work & implementation.
Chof Chocolate
Quality chocolate is very very underrated, and I'm very very interested. I'm a Level 2 certified (IICCT) chocolate & cacao taster, International Chocolate Awards judge, and I'm building a discovery platform to let people find out about good chocolate.
Walking & Writing
Big fan of long-distance walking. Some notes from the trail:
Work
Product, AI adoption & implementation
I help organisations and teams make AI useful in actual work.
- AI adoption and implementation in day-to-day workflows.
- Workshops, trainings and hands-on support with teams.
- Product-minded approach: source material, ownership, habits and rollout.
- Recent work at PostNL Cross Border Solutions / CBS.
- Previously: Product at Geldvinder.nl (APG).
- Previously: Growth Marketing at Kandoor.nl (APG).
Open to talk about short term and longer term projects and assignments.
Say hello
Reach out about Chof, chocolate, writing, walking, cycling or other interesting projects.